Check out the Next Generation Shimano XTR

Cyclists can get their first peek at the all new Shimano XTR with the launch of www.ridextr.com, a new site dedicated to the benchmark mountain bike components. The M980 series XTR is completely redesigned and offers more customizable rider options than ever before.
Engineered For the Way You Ride
The site uses video and interactive elements to highlight the multiple system options spanning the range of thoroughbred XC use to rugged all-mountain duty. Race inspired double crank options and trail proven triples combine with a 10 speed cogset under the Dyna-Sys drivetrain concept resulting in the most efficient XTR ever. The asymmetrical HG-X mountain bike specific 10 speed chain ensures smooth, crisp shifts over any kind of surface. ICE Technologies brake pads and rotors take lightweight calipers and levers and boost their power to accommodate even the most extreme trail use. Like the drivetrain, the hydraulic disc brakes can be configured for optimal personalized performance.
See it all, first hand, at www.ridextr.com